What pages should my website have?
Posted on 30 Jun 2017, by Ervis Dreka
This is a very common question online entrepreneurs and small business owners ask when they are looking to develop a website. Here I list the most important and must-have pages your small business company website should have. what pages do i need on my website When it comes to content creation for a newly created website, every business is unique and needs something different However visitors to your website (your potential customers) have set expectations of your website, what information they expect to find on it and where on your website they expect to find it. To help you determine what content pages to produce, here are questions you need to ask yourself, or ask the person who will be writing the content for you, a copywriter for example:

What pages do I need on my website?
What should I put on the homepage?
Do I need a privacy policy page?
Should I have a testimonials page?
Do I really need a company blog?
On the “about” page, should I talk about myself or the company?

When it comes to creating pages for your website there is a set of web pages that are standard or general which all small business websites should have. Here below is a list of the 13 most common pages that every website should have, and the type of information these pages should feature and include. If you need to create a website, I guide you step-by-step through the process of creating a small business website using WordPress.

1. HOMEPAGE


This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people stay on your website.

What to include:
A short description of who you are and what you do, a brief explanation of your services and products, and perhaps some bullet points on how you can help your potential customer or client.

2. ABOUT PAGE


People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition.

What to include:
A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service.

3. SERVICES PAGE (IF YOU OFFER SERVICES)


services pageHere you can list details about the services you provide. Begin the page with a summary of your services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service.

What to include:
A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers.

4. PRODUCTS PAGE (IF YOU OFFER PRODUCTS)


This is your chance to offer details about the products you sell. Begin the page with a short summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.

What to include:
An outline of products available, short descriptions of each product, links to product pages that contain more information, what the customer can expect by purchasing those products, and why customers should buy those products from you, rather than your competition.

5. FAQ PAGE


The FAQ page is your space to answer the most frequent questions you are asked. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. This will save you time answering those same questions on an individual basis. Provide honest answers for each one. Your answers should be a call to action, and persuade a potential customer to take the next step and buy whatever you’re selling.

What to include:
The most common questions you are most frequently asked should be on this page. Such questions should also remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you.

6. TESTIMONIALS / REVIEWS PAGE


This is your chance to show off positive reviews your company has received. Where possible, include photos and contact info of the author (a link their social media account, not their personal phone number). This will add authenticity to each testimonial. Anyone can write a review, but those with photos of real people that can be traced to an actual source credibility and establishes trust.

What to include:
A brief paragraph of praise from customers, perhaps as long as a sentence or two. Include photos and contact info of the reviewer, preferably with a headline above each testimonial, to catch a customer’s eye.

7. CONTACT PAGE


Your contact page show potential customers all the ways they can get in touch with you. It is also important to have your phone number, email address and physical mailing address on the footer throughout all of your website pages, where possible.

What to include:
All of your social media accounts, your mailing address, phone and fax number, email address, and even your business hours. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes.

8. BLOG


This isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. A blog drives traffic and leads/sales. A survey by HubSpot found that 57% of businesses who blog have generated a lead from it. A blog gives your company a voice, it creates a place where you can tell your company’s story, share your expertise and engage with your customers.

What to include:
First and foremost you need to do a bit of strategy work, you need to know why you are starting a blog and who you are blogging for, your target audience. Next you need to map out what your blog should be about, i.e. what your should write about and the topics to cover. Think of how you write and the language you use, most of us don’t like to read academic journals so don’t be afraid to be conversational and casual in the way you write. Quality trumps quantity. Studies suggest that long-form and in-depth blog posts outperform shorter shallow blog posts, when it comes to search engine optimization and getting shared on social media.

9. PRESS / LATEST NEWS PAGE


This is where you can address the media. Here, you should post links to articles written about your business, press releases, advertisements, videos featured on other platforms, and any other recognizable commercial accomplishments.

What to include:
Ways the media can get in touch with you, links to download PDFs and photos, and press releases. If you have a media or press kit, post it here, so the media can learn more about your company prior to further publicity.